ZMail
Email Marketing
1
BRANDING
2
STORYTELLING
3
DESIGN
4
ANALYTICS
Branding
Something we realized early-on in our software development was that 4-H could really benefit from a system that allowed them to communicate and promote, their programs to the appropriate audiences in a branded format.
Yes, there are email marketing tools on the market today, but nothing that easily integrates with a club management platform. This makes 4-H system administration easy.
Storytelling
To address this need, we developed ZMail, which is a complete email marketing platform.
4-H staff can now create email campaigns and custom email lists from the ZSuite platform. This allows the marketing to be direct and focused for events and program promotion.
Email lists can be created that focus on specific recipient areas including project types, clubs, counties, volunteers, youth etc.
Design
The days of boring emails are over! Administrators can create branded, eye-catching templates so their emails will include
color, graphics, linked documents, photographs, videos and more.
In addition, you can easily monitor the results of your campaigns on the number of emails opened, links clicked and more. To help save time templates can be reused for future communications.
Analytics
Monitor and measure campaign effectiveness with livetime analytics. Email analytics are crucial for understanding how your email campaigns perform and making data-driven decisions to optimize them.
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Delivery rates
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% Opened
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% Clicked
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% Unsubscribed